It’s one of the most often-asked questions: “How do I measure my social media efforts?” The answer is that there is no one best way for everyone, and we believe that just as your social media strategy should be customized, the metrics that matter most to you will also be individual. Here’s our resource list of companies and web sites that can help you with metrics (in no particular order). We will keep adding as we find them and do some research. Please add your suggestions and tips in the comments.
FollowUpThen — Neat service to remind you (or the person you emailed) that something is still pending. Great for managing inboxes without keeping droves of emails in to remind yourself.
Tweet Reach — Analyze your Twitter efforts. I especially like their Twitter party reports, but the pricing isn’t very small business friendly.
Hashtracking — Previously a free service, Hashtracking is now a subscription service, and while their pricing is very reasonable, and they offer my favorite metrics for Twitter parties, their service can have a few bugs.
Tlists — Check for Twitter lists in the subject areas you monitor. Free.
Wildfire — Now owned by Google, Wildfire offers a suite of tools to reach out via Facebook. Previously famous for their sweepstakes and contest apps, it will be interesting to see how the service evolves post-Google. The B2B competitive brand information here was always pretty good, but research options given the new subscription pricing.
Twilert — Free app that works much like Google Alerts to send email updates of tweets that contain your specified keywords or users.
Crimson Hexagon — Definitely a favorite of big businesses, Crimson Hexagon is a company I don’t have much experience with. But, they appear to offer very sophisticated tracking and metrics, and tout their ability to move you from social media monitoring to social media intelligence.
Backtype — Their free tool shows the volume of tweets and you can check influence for topics and people as well. The tool seems to be in the preliminary stages, but is interesting if you compare several accounts that you’ve checked using other services.
Actionly — Integrate your Google analytics and Facebook/Twitter interactions. You can track individual conversations or campaigns.
Simplify 360 — A mix of PR and marketing stats, they tout the ability to have one program/platform provide everything you need.
Topsy — Search social media for keywords. It’s not a metrics tool, per se, but it gives you a good indication of where your content is being used.
NeedTagger — Create natural language queries on Twitter. Since finding customer complaints (or kudos) or other relevant conversations can be difficult on Twitter, setting up some queries and then fine-tuning them might be helpful. I haven’t used the service long enough to have a thumbs up or thumbs down opinion yet.
Mention — Similar to Google Alerts, you can create queries that alert you in real time to relevant mentions. I’m interested to see how their results differ from the same Google Alerts.
Pulse — Are you an avid LinkedIn user? Pulse (recent acquisition by LinkedIn) is a fancy and very pretty RSS-type reader, with an emphasis on sharing to LinkedIn and a nice Google Reader import feature.
Cyfe — Cyfe is an all-in-one dashboard app that helps you monitor and analyze data scattered across all your online services like Google Analytics, Salesforce, AdSense, MailChimp, Facebook, WordPress and more from one single location in real-time.
Reachli — Formerly known as Pinerly, this is the best Pinterest analytics tool, in our opinion. Pre-schedule pins and access analytics and other feedback data. They are very focused on their advertising, and the analytics and posting tools are minimized, ask if you need help getting started.