What is Organic PR?
When you search Google (or any other search engine) you’ll see two types of results. Organic search results (also known as “natural” search) are the results that Google gives you based on what it thinks you really want to know. Paid search results appear because someone paid to show up in your search results – usually because they have a product or service that they think you’ll be interested in, based on what you decided to search...
Benefits of Organic PR
Your brand benefits from the power of Organic PR in many ways. Working hard to be relevant to your consumers means that you know what they really want, and can offer products that are more attractive, at the right price, in the right retailers at the right time. Instead of paying to obtain data about what a market research company thinks your customers are telling them, you are talking directly to your customers every day. Your data is more current,...
Crisis PR
Quick. Find the plan that tells you exactly what to Tweet or email when someone complains about your product. Or worse, when they start doing it very publicly and start gaining momentum. This week I saw Facebook fans of Mashable begin complaining about the number of posts to their pages. Within minutes dozens of people stopped talking about the topic at hand and started joining the chorus. An hour later it had become a mantra of unhappy fans all...
Quick Start Guide to Social Media
Task #1: Learn to Sift Through the Noise The biggest roadblock for social media newbies is the tremendous amount of information already out in the ether about social media. You learn immediately that the key to social media mastery is sifting through all the noise — both in terms of what you need to be more productive and reach more eyeballs with your brand, but also in how you decide to use your time. We’ve assembled this Quick Start...
